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CMO Q&A: Indian Motorcycle’s Ride To Renewed Relevance – Forbes | CT V W A.com

CMO Q&A: Indian Motorcycle’s Ride To Renewed Relevance – Forbes

CMO Q&A: Indian Motorcycle's Ride To Renewed Relevance  Forbes

The Indian Motorcycle Co. logo is displayed on the company’s 2014 Chief Classic motorcycle in New York, U.S., on Monday, Aug. 5, 2013. (Photographer: Peter Foley/Bloomberg) Since Polaris Industries, Minnesota-based maker of ATVs and snowmobiles, purchased Indian Motorcycle Co. in 2011, relaunching it two years later, the storied brand reportedly has worked successfully to shave market share from motorcycle behemoth Harley-Davidson. Steven Menneto, president of motorcycles at Polaris Industries, which recently reported strong first-quarter 2018 results—with a notable uptick in Indian Motorcy...


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